In conjunction with teaching Marketing Management, I reached out to a multitude of Atlanta area marketing gurus to suppliment my course with real-world applications based on their client experiences. Many industry professionals were marvelous in spending countless hours and sharing actual client projects (sometimes modified to make anonymous) that resulted in either terrific in-class exercises or weekly graded assignments.
Below are some emails that were sent to the Dean of the Business School:
- Marketing Research Consulting Firm: Senior Vice President
- Full-Service Marketing Consulting Firm: Market Research Director
